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Make a firm offer of credit to a homeowner who initiated creditactivity just 24 hours earlier! 24-Hour Triggers are an ideal marketing approach for Mortgage and home-equity lenders and retailers nationwide.

Now you can dramatically increase the response rates to your pre-approved credit offers by reaching homeowners at the precise time they actively are shopping for a loan. With Prospect Triggers, you can identify opportunities as they occur and make firm credit offers, as often as daily, to consumers who meet your credit criteria.


SUPERIOR DATA FRESHNESS AND TIMELY DELIVERY

Lead Answer brings a new level of timeliness and precision to the prescreen process. Historically, prescreen relied on dated information to identify consumers who might be looking for credit. Prospect Triggers is the first pre-approved marketing solution to target homeowners based on their actual credit behavior within the past 24 hours - nationwide - and to deliver that data to you daily.

Just think, now you can make timely credit offers by phone or mail to increase response rates, reduce overall acquisition costs and boost profitability, reaching credit-active consumers before your competitors do.


INCORPORATES YOUR CREDIT CRITERIA

We will monitor a prospect list that incorporates your credit criteria. We can generate a prospect list for monitoring using one of the following four (4) items:
 
1) A COMPREHENSIVE NATIONWIDE CREDIT-REPORTING DATABASE OF CREDIT-ACTIVE HOMEOWNERS
2) YOUR CURRENT PRESCREEN LIST (I.E. YOUR SELECTED FILTERS)
3) A PROSPECT LIST FROM LEAD ANSWER
4) USES NEW TRADE AND INQUIRY TRIGGERS

We identify highly responsive, credit-active homeowners who are prime candidates for your pre-approved offers and notifies you within 24-hours when those consumers actively are seeking a mortgage loan.

SEGMENTS AND SUPPRESSES LESS-CREDIT WORTHY CUSTOMERSS

You can use scores and attributes to segment your criteria. Back-end screening helps to eliminate consumers with recent derogatory activity.

A FULLY COMPLIANT PROCESS

All triggered consumer names are run through our opt-out file, pre-scrubbed through the National and state DNC (Do-Not-Call) registry, and the process fully complies with all Fair Credit Reporting Act and FACT Act requirements.

MAKE THE MOST OF A TIME-SENSITIVE OPPORTUNITY

When a qualified consumer is actively seeking credit, you need to be there with your marketing message. With Prospect Triggers, you can reach the right people at the right time, bringing a new level of precision and profitability to your credit marketing programs.

Speak to a Mortgage Lead Consultant to get started or to learn more, calls us Toll-Free at (866) 675-3727.
 
     

 

 
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